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SportIQ

SIQ Basketball, now branded as Spalding TF DNA, embeds sensors directly into a regulation basketball to capture shooting metrics like arc, backspin, and release time. The companion mobile app translates this data into personalized drill recommendations and progress tracking, giving players lab-quality biomechanical analysis anywhere they can shoot. The system was selected for the NBA Launchpad program for emerging sports technologies.

Traction 8/10
Helsinki, Finland · HQ
Founded 2008191K+ followers
  • Sports Technology
  • Internet of Things
  • Data & Analytics
  • Hardware
  • Consumer Electronics
Updated 9 days ago

Funding

Funding not disclosed

Funding rounds are not available yet.

Founders

Founder details are not available yet.

Product

Problem

Traditional basketball training relies on subjective observation or video review, making it difficult for players to obtain precise, real-time feedback on shooting mechanics. Without objective data on metrics like shot arc, release time, and accuracy, players struggle to identify and correct specific flaws in their form.

Solution

SIQ Basketball, now branded as Spalding TF DNA, embeds sensors directly into a regulation basketball to capture detailed performance data during play. The accompanying mobile app analyzes metrics such as shot accuracy, arc, backspin, and release time, then translates them into actionable coaching insights. Players receive drill recommendations and progress tracking designed to improve shooting efficiency and consistency. This turnkey system gives athletes at any level access to lab-quality biomechanical analysis anywhere they can dribble and shoot.

Target Audience

The primary customers are individual basketball players seeking to accelerate skill development, as well as coaches and trainers looking for objective player-assessment tools.

Features

  • Embedded sensor suite inside a standard basketball that tracks shot location, arc, depth, and release metrics in real time
  • Mobile app that automatically categorizes misses and makes, distinguishing between short, long, left, right, and front-rim results
  • Personalized training plans and drill library generated from individual performance data to target specific weaknesses
  • Shot-tracking dashboard with historical trends for monitoring improvement over days, weeks, and months
  • One-year app subscription bundled with the physical ball, providing continuous access to analytics and training content
This profile is AI-generated and may contain inaccuracies.