Sipp provides a QR‑based platform that lets winery tasting rooms record guest wine ratings in real time and store those preferences in a searchable dashboard. The system enables staff to personalize future visits and automate follow‑up communications, turning one‑time tastings into repeat relationships. Sipp monetizes through a subscription SaaS model that grants wineries access to the dashboard, analytics, and integration tools.
Funding
Funding not disclosed
Founders
Product
Problem
Tasting room guests often leave without a record of the wines they enjoyed, making it difficult for wineries to recall individual preferences. Staff members lose contextual information between visits, leading to generic service and missed upsell opportunities. Follow‑up communications are irregular, reducing guest retention and lifetime value.
Solution
Sipp delivers a QR‑based tasting memory platform that captures guest wine ratings at the point of consumption. When a guest scans a QR code on the table, a lightweight web interface records their selections and stores the data in a secure cloud repository. The platform aggregates these inputs into a real‑time analytics dashboard that surfaces individual taste profiles and aggregate trends for the tasting room staff. By exposing an API, Sipp enables seamless integration with existing winery CRM or reservation systems, allowing automated, personalized email follow‑ups and on‑site recommendation prompts. The solution operates as a subscription SaaS, requiring only a browser and internet connection—no additional hardware or on‑premise installation.
Target Audience
The primary customers are boutique wineries and vineyard tasting rooms that manage direct‑to‑consumer sales and seek data‑driven guest engagement. Secondary users include larger wine tourism operators looking to standardize guest experience across multiple locations.
Features
- QR code generation and scanning workflow optimized for mobile browsers, eliminating the need for dedicated devices
- Structured rating schema (e.g., aroma, body, finish) with auto‑save to a cloud‑native PostgreSQL datastore
- Real‑time dashboard built with React and D3.js, offering guest‑level taste profiles, cohort analytics, and heat‑maps of popular varietals
- RESTful API and Webhooks for bi‑directional sync with winery CRM, POS, or reservation platforms
- Automated email/SMS follow‑up engine powered by templated workflows and segmentation rules
- Role‑based access control and audit logging to meet GDPR and industry data‑privacy standards
- Multi‑tenant SaaS architecture with automatic scaling via container orchestration (Kubernetes) to handle peak tasting periods