Singular is a marketing intelligence platform that integrates cross-platform analytics and automates data standardization to provide marketers with accurate insights from previously siloed data. This solution enables teams to optimize their campaigns effectively while saving over 15 hours per week by eliminating manual data handling.
Funding
Funding not disclosed
Founders
Product
Problem
Marketing teams often struggle with fragmented data across various platforms, leading to inaccurate insights and inefficient campaign optimization. Manual data handling is time-consuming and prone to errors, hindering effective decision-making and resource allocation.
Solution
Singular offers a marketing intelligence platform that unifies cross-platform analytics and automates data standardization, providing marketers with a single source of truth for their data. The platform aggregates cost data, tracks attribution across channels, and prevents ad fraud, enabling accurate and actionable insights. By automating data standardization with error-proof schemas, Singular helps marketing teams trust their data for cost and ROI reporting. The platform allows marketers to connect data from any source and visualize ad assets and their performance in a side-by-side view. This enables teams to optimize campaigns effectively, improve conversion rates, and save time by eliminating manual data handling.
Target Audience
Singular targets marketing teams, user acquisition managers, and performance marketers across various industries, including e-commerce, finance, gaming, and mobile apps.
Features
- Cross-platform marketing analytics for accurate and timely insights
- Automated cost aggregation, unifying ad spend data in one place
- Marketing ETL to clean and load unified marketing data
- Mobile attribution to track the path to conversion across channels
- Fraud prevention to block ad fraud
- Ad monetization analysis to tie ad revenue back to acquisition costs
- Automated data standardization with error-proof schemas
- ROI reporting
- Side-by-side visualization of ad assets and their performance