Singlespot is a location data provider that collects and processes anonymous geolocated data through a proprietary SDK integrated into over 100 premium apps, ensuring high-quality data from millions of users. The platform delivers precise insights into consumer movement patterns by utilizing a database of over 500,000 points of interest, all while maintaining GDPR compliance for user privacy.
Funding
$9.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many businesses lack precise insights into consumer behavior and movement patterns in the physical world, hindering their ability to optimize marketing strategies, site selection, and competitive analysis. Existing location data solutions often rely on unreliable or incomplete data sources, leading to inaccurate conclusions and ineffective decision-making.
Solution
Singlespot provides high-quality location data sourced directly from a proprietary SDK integrated into a network of premium mobile applications. The platform captures detailed, anonymized geolocation data from millions of active users, offering a comprehensive view of consumer journeys. Singlespot enhances the raw location data by mapping it against a database of over 500,000 points of interest (POIs), defined by precise polygons rather than imprecise radii. This approach delivers granular insights into consumer visits, dwell times, and movement patterns, all while adhering to GDPR compliance standards.
Target Audience
Singlespot's primary customers are businesses in retail, real estate, advertising, and market research that require accurate and comprehensive location intelligence to understand consumer behavior and optimize business strategies.
Features
- Proprietary SDK embedded in over 100 tier-1 mobile applications for direct data collection
- Database of over 500,000 POIs defined by precise polygons for accurate location mapping
- GDPR-compliant consent management process ensuring user privacy
- Anonymized user data to protect individual identities
- High volume of location data, capturing an average of 150 locations per user per day
- Data qualification process to ensure data accuracy and reliability