Simulmedia’s TV+ platform uses AI-driven algorithms to plan, buy, and optimize TV advertising across linear, connected TV, and in‑game video inventory, delivering guaranteed household‑level impressions. It provides automated audience targeting with over 250 data attributes, real‑time performance dashboards, and integrated measurement that links exposure to downstream conversion metrics for brand advertisers and agencies.
Funding
$29M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
TV advertising suffers from audience fragmentation, limited targeting granularity, and opaque measurement, making it difficult for marketers to reach the right viewers efficiently and to prove campaign ROI. Traditional TV buying also relies on manual workflows and lacks real‑time visibility into performance across linear, connected TV, and gaming inventory.
Solution
Simulmedia’s TV+ platform unifies linear, CTV, and gaming inventory into a single, AI‑driven media buying system. The platform uses patented machine‑learning algorithms to identify and reach strategic audiences at the household level, guaranteeing impression delivery across premium inventory. Automated planning, activation, and optimization workflows enable rapid campaign launch and continuous budget reallocation based on real‑time performance data. Integrated measurement tools provide granular reporting by network, program, daypart, and downstream conversion metrics, delivering transparent attribution that links TV exposure to business outcomes.
Target Audience
Primary customers are brand advertisers and media agencies seeking data‑driven, cross‑channel TV campaigns across linear broadcast, connected TV, and in‑game video.
Features
- AI‑powered Plan Builder that predicts which spots will reach each target household and generates cost‑efficient media plans with guaranteed impression delivery.
- Direct integrations with 250+ national networks, CTV publishers, and game platforms, enabling automated order execution and inventory access.
- Audience targeting using over 250 data attributes (demographics, interests, purchase behavior, first‑party data) and look‑alike modeling.
- Real‑time, granular reporting dashboard covering linear, CTV, and in‑game video metrics, including reach, frequency, and downstream KPIs (web visits, app installs, sales).
- Automated Performance Optimization engine that reallocates spend across creative, daypart, and publisher during flight while exposing decision logic to marketers.
- Self‑serve Skybeam interface for agencies and smaller advertisers to plan, buy, and measure CTV campaigns with the same data‑driven capabilities.
- Secure data pipelines and partnerships with third‑party measurement providers for deterministic attribution and brand‑safe inventory verification.