The startup develops an online marketing platform that utilizes existing data sources, including WiFi infrastructure and mobile applications, to gather and analyze visitor behavior in physical venues. This technology provides venue managers with actionable insights into visitor patterns, enhancing their understanding of customer engagement and optimizing operational strategies.
Funding
$820K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many businesses struggle to build lasting customer loyalty and gain comprehensive insights into customer behavior across various touchpoints. Traditional methods often lack the ability to personalize interactions and automate marketing efforts, leading to missed opportunities for increased revenue and customer retention.
Solution
Loyco offers a unified customer data platform (CDP) and loyalty management system that enables businesses to consolidate customer data, automate personalized marketing campaigns, and reward customer loyalty. The platform integrates with existing point-of-sale (POS) and property management systems (PMS) to provide a seamless, plug-and-play solution. By collecting GDPR-compliant data, Loyco empowers businesses to understand customer preferences, personalize communication through SMS and email, and optimize omnichannel experiences. The platform also facilitates the creation of digital gift cards and customizable loyalty programs, driving repeat business and increasing customer lifetime value.
Target Audience
Loyco primarily targets small and medium-sized businesses in the hotel and retail sectors seeking to enhance customer loyalty, personalize marketing efforts, and increase revenue through data-driven insights.
Features
- Automated GDPR-compliant data collection through existing WiFi infrastructure via Sky Labs integration
- Customer segmentation and targeting for personalized communication and campaigns
- Customizable loyalty programs with bonus points, discounts, and rewards
- Digital gift card creation and management for online and in-store redemption
- Integration with existing POS and PMS systems for seamless data flow
- Real-time analytics and reporting to monitor campaign performance and customer behavior
- Customer database management with import capabilities and website plugin for automated creation
- Member profiles for customers to view rewards, bonus points, and digital receipts