Simply Digital Racing offers a digital horseracing game that creates digital twins of real-world horses using live racing data such as ratings, performance, and track conditions. Players can race these twins on authentic tracks, earn cash prizes, and build syndicates, while owners and investors can monetize horses, hoardings, and video boards as digital assets.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional horse racing experiences are limited to physical venues, making it difficult for fans to engage regularly, for owners to monetize their horses beyond the track, and for investors to access diversified, tradable racing assets.
Solution
Simply Digital Racing builds a digital racing ecosystem that generates digital twins of real-world horses using live data such as ratings, performance history, track conditions, and bloodlines. Players race these twins on authentic tracks, compete in leagues, and earn cash prizes, while owners can create virtual counterparts of their horses and tracks to generate additional revenue through advertising and virtual asset sales. Investors can purchase and trade digital horse assets and syndicates, enabling portfolio diversification. The platform captures extensive smart data to support analytics, advertising opportunities, and ongoing feature expansion.
Target Audience
Primary users are gamers seeking immersive sports competition, horse owners looking to monetize their real‑world assets digitally, and investors interested in acquiring and trading virtual racing assets.
Features
- Real-time creation of digital twin horses (Legend, Elite, Hybrid) based on live racing data
- Race simulations on actual horse racing tracks with authentic conditions and going
- Cash‑prize payouts for race outcomes and league competitions
- In‑game marketplace for buying, selling, and syndicating digital horse assets and track advertising space
- Analytics layer that aggregates performance and betting data for owners and advertisers
- Multiplayer leagues and friend‑based challenges to foster community competition