SimplyCook delivers chef‑designed flavour pots containing pre‑measured spice blends, pastes, stocks and other ingredients, which customers combine with a few fresh items to cook restaurant‑style meals in 20‑30 minutes. The service offers a flexible, no‑commitment subscription with a rotating catalogue of over 140 globally‑inspired recipes, reducing food waste and meal costs. Deliveries are shipped in a letter‑box‑compatible parcel across the UK.
Funding
$5.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
OIFounders
Product
Problem
Home cooks often struggle to prepare restaurant‑quality meals quickly because they must plan menus, shop for numerous ingredients, and manage portion waste, which makes frequent cooking time‑consuming and costly.
Solution
SimplyCook addresses this by delivering curated “flavour pots” that contain pre‑measured spice blends, pastes, stocks and other culinary ingredients (up to 23 items per pot). Customers combine each pot with 4‑6 fresh items from their own pantry and follow concise, step‑by‑step recipe cards to produce a complete dish in about 20‑30 minutes. The service operates on a flexible, no‑commitment subscription model that lets users select new recipes each week, pause deliveries, or cancel at any time. By providing exact ingredient portions, the kits reduce food waste and lower overall meal costs while still offering a rotating catalogue of over 140 globally‑inspired recipes. All orders are shipped in a letter‑box‑compatible package via Royal Mail, ensuring fast, hassle‑free delivery.
Target Audience
The primary customers are busy home cooks—such as working professionals, families and students—who want fast, affordable, restaurant‑style meals without extensive meal planning or grocery trips.
Features
- Chef‑designed flavour pots containing up to 23 pre‑measured ingredients, including complex blends of up to 18 spices, pastes, infused oils and specialty stocks.
- Digital recipe platform with searchable catalogue; users can swap recipes each week and filter by dietary preferences (vegetarian, vegan, gluten‑free, etc.).
- Pre‑portioned kits eliminate excess purchasing, cutting food waste and reducing per‑meal cost to approximately £2.50 per week after trial.
- Flexible subscription management (pause, skip, cancel) via online account dashboard; no long‑term contracts required.
- Quick‑cook workflow: combine pot with 4‑6 fresh items, follow illustrated recipe card, and finish a full meal in 20‑30 minutes.
- Nationwide UK delivery in a standard letterbox‑sized parcel, with tracking and typical 4‑day transit via Royal Mail.
- Scalable recipe library updated weekly, currently exceeding 140 dishes and supporting over 50 million meals prepared by customers.