SimpL is an AI operating system for sales teams that autonomously finds buyers, drafts personalized outreach, and manages follow-ups. It learns a team's preferences from early approvals, then runs on autopilot while keeping humans in the loop. The platform can watch the open web for custom signals, such as companies hiring their first salesperson or agencies losing a major client.
Funding
Funding not disclosed
Founders
Product
Problem
Sales teams spend excessive time on manual prospecting, list building, and drafting repetitive outreach messages. This slows down the sales cycle and prevents reps from focusing on high-value activities like closing deals and building relationships.
Solution
SimpL is an AI operating system for sales teams that automates the entire outbound process. It researches the market overnight, identifies new buyer opportunities, and drafts personalized first-touch messages, follow-ups, and replies based on real signals. The system learns a team's preferences from early approvals and edits, then can operate on autopilot to send messages, follow up, and adapt independently. Users review and approve initial moves, and the AI continuously improves its approach based on feedback and deal outcomes.
Target Audience
Primary customers are B2B sales teams, including SDRs, account executives, and sales leaders, who want to automate outbound prospecting and follow-up workflows while maintaining human oversight.
Features
- Overnight market research that surfaces a feed of new buyer opportunities with drafted outreach ready for one-click approval
- Adaptive learning engine that turns user edits and approvals into instructions for future autonomous actions
- Signal-based watchlists that monitor the open web for custom triggers, such as companies hiring their first salesperson or agencies losing a major client
- Context memory that captures calls, replies, events, and launches in the user's own words and integrates them into future outreach
- No sequences or templates; each message is written from the specific signal that surfaced the company
- Published benchmark showing 2.5 times more correct answers than search-based tools with zero false detections