SimpL
SimpL is an AI operating system for B2B sales teams that automates outbound prospecting by monitoring real-time signals like funding rounds and hiring spikes to generate personalized outreach. The platform writes context-specific first touches, follow-ups, and replies, learning from team feedback to operate autonomously. Customers pay only for qualified meetings that actually take place.
- Sales Technology
- AI Agents
- Artificial Intelligence
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Sales teams spend excessive time on manual prospecting, list building, and drafting repetitive outreach messages. Traditional outbound relies on static lists and templates, yielding cold reply rates stuck at 1–3% while buyers report receiving more irrelevant outreach than ever.
Solution
SimpL is an AI operating system for sales teams that automates the entire outbound process. It researches the market overnight, identifies new buyer opportunities based on real-time signals like funding rounds and hiring spikes, and drafts personalized first-touch messages, follow-ups, and replies grounded in that specific context. The system learns a team's preferences from early approvals and edits, then can operate on autopilot to send messages, follow up, and adapt independently. Users review and approve initial moves, and the AI continuously improves its approach based on feedback and deal outcomes, with the customer's team driving strategy throughout.
Target Audience
Primary customers are B2B sales teams, including SDRs, account executives, and sales leaders, who want to automate outbound prospecting and follow-up workflows while maintaining human oversight.
Features
- Overnight market research that surfaces a feed of new buyer opportunities with drafted outreach ready for one-click approval
- Adaptive learning engine that turns user edits and approvals into instructions for future autonomous actions
- Signal-based watchlists that monitor the open web for custom triggers, such as companies hiring their first salesperson or agencies losing a major client
- Context memory that captures calls, replies, events, and launches and integrates them into future outreach
- No sequences or templates; each message is written from the specific signal that surfaced the company
- Published benchmark showing 2.5 times more correct answers than search-based tools with zero false detections, and a "Sell Anything" experiment approaching 90% response rates