SimpliFi provides a modern platform for building and launching customized card issuing programs across the GCC region. The service offers both off-the-shelf embedding of commercial cards and a full Cards as a Service solution with BIN sponsorship and regulatory support. This platform enables businesses to manage multi-currency wallets, instant issuance, and granular card controls through a single integration.
Funding
$5.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses in the MENA (Middle East and North Africa) region and Pakistan face challenges in efficiently managing corporate expenses, automating payouts, enabling consumer spending, and delivering Buy Now Pay Later (BNPL) experiences due to complex regulatory landscapes and the need for specialized payment infrastructure. Traditional methods often involve navigating BIN sponsorship, licensing, and PCI compliance, which can be time-consuming and resource-intensive. This complexity hinders speed-to-market and scalability for companies seeking to offer innovative payment solutions.
Solution
SimpliFi offers a Cards-as-a-Service (CaaS) platform that simplifies card issuance and payment management for businesses in MENA and Pakistan. The platform provides unified APIs and PCI-certified SDKs, enabling companies to issue virtual and physical cards for various use cases, including corporate expense management, automated payouts, and customer loyalty programs. SimpliFi handles the complexities of regulatory compliance, multi-currency support, and card customization, allowing businesses to focus on their core operations and accelerate their time to market. By leveraging SimpliFi's infrastructure, businesses can generate new revenue streams, strengthen customer loyalty, and gain valuable data insights.
Target Audience
SimpliFi targets businesses in the MENA region and Pakistan, including enterprises, startups, and financial institutions, that need to issue cards for corporate expenses, automate payouts, enable consumer spending, or deliver BNPL experiences.
Features
- Unified REST APIs and PCI-certified SDKs for building and launching custom card programs
- Virtual and physical card issuance capabilities
- Multi-currency support for major regional currencies, including USD
- Customizable card design and branding options
- Comprehensive portal for program-level overview, reporting, and controls
- Regulatory compliance management, eliminating the need for BIN sponsorship, licensing, or PCI compliance
- Integration with existing systems through APIs