Simpler is an e-commerce platform that provides a one-click checkout solution, enabling merchants to reduce cart abandonment and increase conversion rates by streamlining the purchasing process. By integrating all major payment methods and offering a seamless user experience, Simpler allows new and returning customers to complete transactions in seconds, driving higher repeat purchases and customer registrations.
Funding
$10.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce businesses face high cart abandonment rates due to lengthy and complicated checkout processes. Traditional checkout systems often require customers to fill out numerous forms, leading to frustration and lost sales.
Solution
Simpler provides a one-click checkout solution designed to streamline the purchasing process for e-commerce businesses. By integrating all major payment methods and offering a seamless user experience, Simpler enables both new and returning customers to complete transactions rapidly. The platform reduces friction in the checkout process, minimizes cart abandonment, and increases conversion rates. Simpler also offers a loyalty scheme where customers earn Simpler Coins for purchases, encouraging repeat business.
Target Audience
Simpler primarily targets e-commerce businesses looking to reduce cart abandonment, increase conversion rates, and improve the overall customer shopping experience.
Features
- One-click checkout for returning customers and simplified checkout for first-time shoppers.
- Support for all major credit, debit, and prepaid cards, as well as mobile wallets like Apple Pay and Google Pay.
- Buy Now, Pay Later (BNPL) options such as Klarna, Revolut Pay, and PayPal.
- Frictionless plug-and-play installation compatible with all major e-commerce platforms.
- Checkout analytics, attribution tracking, and customized reconciliation reports.
- Automated refunds and flexible payout options (daily, weekly, or monthly).
- Fraud prevention measures to minimize chargebacks.
- Simpler Network enabling one-click purchases across all participating merchant sites.