Simple Robotic Automation provides turnkey robotic handling cells for OEM manufacturers in regulated, high‑mix production environments. It delivers end‑to‑end engineering—including 3D CAD design, motion and load simulation, modular PLC‑agnostic control software, and force‑feedback gripping—using Fanuc, ABB, and Staubli robots, and supplies commissioning plus optional preventative‑maintenance services.
Funding
Funding not disclosed
Founders
Product
Problem
Manufacturers in regulated or high‑mix production environments often rely on legacy handling equipment that is inflexible, occupies large floor space, and requires extensive downtime for changeovers. Integrating advanced industrial robots into existing lines is complex, demanding specialized mechanical design, motion simulation, and control software that many plants lack in‑house. These constraints increase total cost of ownership and limit scalability for new product introductions.
Solution
Simple Robotic Automation delivers a turnkey robotic handling platform that spans concept to commissioning. The company creates bespoke 3D‑CAD models of the cell, runs kinematic and load simulations to validate robot reach, cycle time, and structural integrity before any hardware is fabricated. A modular software library abstracts robot‑specific code, enabling operators to control the system via a standard HMI rather than a teach pendant, and supporting a wide range of PLC brands. Integrated force‑feedback sensors provide gentle part handling for delicate medical or cosmetic products. All systems are assembled, burn‑in tested, and shipped with a preventative‑maintenance plan to maximize uptime. The solution is built around Fanuc, ABB, and Staubli robots, ensuring high MTBF and future‑proof re‑configuration as product lines evolve.
Target Audience
Primary customers are OEM manufacturers in food, medical, cosmetics, aerospace, automotive, and marine sectors that require custom robotic pick‑and‑place, palletising, or case‑loading solutions for high‑mix, low‑to‑medium volume production.
Features
- Full‑cycle engineering workflow: requirement capture → 3D CAD design → finite‑element and motion simulation → validated mechanical layout.
- Modular control software stack with reusable motion primitives, HMI‑driven operator interface, and PLC‑agnostic communication layers.
- Integrated force‑torque sensing for adaptive gripping and gentle handling of fragile items.
- Compatibility with Fanuc, ABB, and Staubli robot families, leveraging their 80‑100 k hour MTBF ratings.
- Compact cell architecture that reduces footprint while supporting mixed‑case and high‑mix production.
- Rigorous assembly and burn‑in testing exceeding project specifications to ensure reliability at launch.
- Optional preventative‑maintenance contracts offering scheduled inspections, remote diagnostics, and spare‑part management.