Simple Energy
Simple Energy provides a customer engagement platform for energy utilities, applying data analytics and behavioral science to deliver personalized recommendations that reduce consumption and support grid reliability. The platform helps utilities run energy efficiency and demand response programs by targeting the right customers with the right message at the right time, lowering operational costs and improving program outcomes.
- Clean Technology
- Energy
- Marketing Technology
- Software Only
- Data & Analytics
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Energy utilities face challenges in engaging customers to participate in energy efficiency and demand response programs. Traditional outreach methods often fail to deliver personalized, timely recommendations that effectively reduce consumption and support grid reliability.
Solution
Uplight provides a customer engagement platform designed specifically for energy utilities. The platform applies data analytics and behavioral science to deliver personalized recommendations and automated actions that reduce energy consumption. It helps utilities run energy efficiency and demand response programs by targeting the right customers with the right message at the right time, lowering operational costs and improving program outcomes.
Target Audience
Primary customers are electric and gas utilities seeking to improve customer engagement, meet regulatory energy efficiency targets, and manage grid demand.
Features
- Data analytics engine that segments customers and predicts engagement potential
- Behavioral science-based messaging to increase program participation rates
- Automated actions that trigger energy-saving measures without requiring manual customer input
- Demand response orchestration capabilities for peak load reduction
- Integration with utility systems for seamless program management