Simplebet provides real-time microbetting technology that generates and reprices odds for in-play betting across various sports, enhancing fan engagement with lightning-fast data. This solution addresses the demand for instant betting opportunities during sporting events, allowing sportsbooks to offer automated pricing on over 150 markets with 99% uptime.
Funding
$9.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional sports betting often lacks the immediacy and dynamic engagement that many fans crave, with limited opportunities for interaction during live games. Existing in-play betting options may suffer from slow updates and a limited range of available markets.
Solution
Simplebet provides a real-time microbetting platform that generates and reprices odds for in-play betting across a wide range of sports. Using lightning-fast data feeds and machine-learning models, the platform enables sportsbooks to offer automated pricing on over 150 markets with high uptime. This allows fans to bet on specific moments and outcomes within a game, enhancing engagement and creating more opportunities for interaction. The platform can be integrated into existing sportsbook apps or launched as a standalone product.
Target Audience
Simplebet's primary customers are sportsbooks, media companies, gaming enterprises, and sports leagues seeking to enhance their in-play betting offerings and increase fan engagement.
Features
- Automated pricing on 150+ markets across 7 sports, including NFL, MLB, NBA, NHL, College Football, College Basketball, Indoor Football League, and LIV Golf
- Fast, automated live pricing that keeps fans betting on every play
- 99+% uptime and speed
- GLI-certified and fully compliant betting platform
- Low-latency game trackers with under 3-second latency
- Detailed drive and play history to inform users' bets
- Dedicated testbed with replay tools and technical support