Silo Markets provides a brokerage platform that combines standard equity and ETF trading with a points‑based rewards program, granting investors one point per dollar of portfolio balance that can be redeemed for cash at a fixed rate. The service uses Interactive Brokers as a regulated custodian, offers ACATS transfers, and automatically sweeps idle cash into an interest‑bearing account yielding up to 3.14% APY, with higher accrual caps and yield boosts for paid Gold and Platinum members.
Funding
Funding not disclosed
Founders
Product
Problem
Retail investors often receive no tangible incentives for simply holding diversified equity portfolios, making it harder to justify long‑term positions and to capture additional value from idle cash balances.
Solution
Silo Markets operates a brokerage platform that links standard equity and ETF investing with a points‑based rewards program. Portfolio balances generate points each month, which are redeemable at a fixed rate of one cent per point for cash or, in the future, for travel and hospitality services. The platform leverages Interactive Brokers as a regulated custodian, providing SIPC and FDIC insurance, while offering seamless ACATS transfers and a cash‑sweep feature that earns up to 3.14% APY on uninvested funds. Tiered membership plans (Gold and Platinum) deliver higher point accrual caps and additional benefits for investors willing to pay a monthly fee. All activity is managed through a web and mobile interface that consolidates trading, rewards tracking, and account administration in one place.
Target Audience
The service targets individual retail investors and high‑net‑worth traders who seek a unified brokerage experience combined with a tangible rewards mechanism for holding stocks, ETFs, and cash balances.
Features
- Points accrual model: 1 point per dollar of portfolio balance, up to 100 k points (Gold) or 500 k points (Platinum) annually, redeemable at $0.01 per point
- Tiered membership: Gold ($20 / month) and Platinum ($80 / month) with higher balance caps and annual APY boosts on cash holdings
- Integrated custodial service via Interactive Brokers, providing $500 k SIPC and $5 M FDIC insurance coverage
- Seamless ACATS inbound/outbound transfers with up to $100 fee reimbursement and no capital‑gains tax trigger on existing positions
- Cash‑sweep account that automatically invests idle cash at up to 3.14% annual interest, with 1 % APY boost for Platinum members
- Multi‑account support (individual, Traditional IRA, Roth IRA, Rollover IRA, trusts, joint) within a single dashboard
- Upcoming travel and hospitality redemption partners (airlines, hotel chains) enabling points conversion to real‑world experiences
- Secure, HIPAA‑compliant data handling and role‑based access controls for account management