Sigmaa is an autonomous creator marketing platform that automates the entire campaign lifecycle—from brief to payout—across 17 platforms, 6 campaign types, and 8 attribution channels. The platform replaces manual spreadsheet-based workflows with agentic infrastructure, handling outreach, contracts, compliance, attribution, and reporting while keeping human approval only for the four critical decisions. Sigmaa is currently operating with design partners, including a creator agency running live brand campaigns on its infrastructure.
Funding
Funding not disclosed
Founders
Product
Problem
Brands are spending $37 billion annually on creator marketing, yet most campaigns are managed through spreadsheets and Slack threads. A team of twelve typically runs each campaign, with junior staff spending hours searching creator databases, coordinators chasing contracts for days, interns manually checking compliance, and analysts reconciling attribution that never adds up—leaving nobody able to prove what actually sold.
Solution
Sigmaa provides an autonomous, agentic infrastructure platform that automates the entire creator marketing workflow from brief to payout. The platform handles outreach, negotiation, contract drafting, compliance checking, attribution reconciliation, and reporting across 17 platforms, 6 campaign types, and 8 attribution channels. Human teams only approve the four decisions that matter most, while agents manage everything in between. The system is already live with design partners, including a creator agency running first brand campaigns through the infrastructure, demonstrating real-world deployment beyond theoretical capability.
Target Audience
Primary customers are brand marketing teams and creator agencies managing influencer campaigns at scale, particularly CMOs and marketing operations leaders who need to move beyond spreadsheet-based workflows and prove return on creator investment.
Features
- Agentic automation covering the full campaign lifecycle: outreach, negotiation, contracts, compliance, attribution, and payout
- Multi-platform support spanning 17 creator platforms and 6 campaign types with 8 distinct attribution channels
- Human-in-the-loop approval workflow limited to four critical decision points, reducing manual oversight burden
- Automated compliance checking that replaces manual intern-led post verification
- Self-serve attribution reconciliation that eliminates weekly spreadsheet analysis and incomplete reporting
- Live production deployment with design partners, including a creator agency processing real brand campaigns