Sift develops an AI-powered fraud detection platform that utilizes machine learning algorithms to analyze user behavior and identify fraudulent activities in real-time. By leveraging extensive data insights, the platform helps businesses reduce fraud losses, increase conversion rates, and enhance overall revenue growth.
Funding
$156.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+2Founders
Product
Problem
Businesses face increasing challenges from online fraud, including payment fraud, account takeovers, and policy abuse, leading to financial losses and damaged customer trust. Existing fraud detection methods often struggle to keep pace with evolving fraud tactics, resulting in missed fraudulent activities and increased operational costs.
Solution
Sift provides an AI-powered fraud detection platform that analyzes user behavior and identifies fraudulent activities in real-time. By leveraging machine learning algorithms and a vast data consortium, Sift helps businesses reduce fraud losses, increase conversion rates, and enhance overall revenue growth. The platform offers user-level insights throughout the user journey, enabling precise risk decisioning and scalable growth. Sift's platform allows businesses to redefine risk operations, outpace competitors, and connect with confidence through stack-critical integrations.
Target Audience
Sift's primary customers are global SMBs and enterprises across various industries, including e-commerce, financial services, and marketplaces, seeking to mitigate fraud risks and scale securely.
Features
- AI-powered fraud decisioning platform that analyzes user behavior in real-time
- Machine learning algorithms adapt to evolving fraud tactics
- Extensive data consortium provides a global network for shared intelligence
- User-level insights throughout the user journey for precise risk assessment
- Account Defense module handles bot-based account attacks and identifies account takeovers at login
- Payment fraud detection identifies and prevents fraudulent transactions
- Policy abuse detection identifies and prevents violations of terms of service
- Chargeback fraud prevention helps businesses fight illegitimate chargebacks