Sift Media utilizes AI and machine learning algorithms to analyze 50 billion mobile ad requests daily, enabling precise targeting of app install advertisements for clients. This approach enhances ad performance by delivering higher conversion rates and maximizing return on ad spend.
Funding
$9.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many mobile app developers struggle to efficiently target their app install advertisements, leading to wasted ad spend and low conversion rates. The sheer volume of mobile ad requests makes it difficult to identify the most promising users for a given app.
Solution
Sift Media offers an AI-powered platform that analyzes a massive volume of mobile ad requests to precisely target app install advertisements. By sifting through 50 billion daily ad requests using advanced machine learning algorithms, Sift Media identifies high-potential users, leading to improved ad performance and a greater return on investment for clients. The platform's ability to hyper-target app install ads ensures that advertisements are delivered to the most relevant audience, maximizing conversion rates and driving app growth.
Target Audience
Sift Media's primary customers are mobile app developers and advertising agencies looking to optimize their app install campaigns and improve return on ad spend.
Features
- AI and machine learning algorithms for analyzing mobile ad requests
- Hyper-targeting of app install ads based on user behavior and preferences
- Real-time bidding (RTB) exchange partnerships for broad reach
- Analysis of 50 billion mobile ad requests daily
- Platform designed to improve ad performance and conversion rates