Rikard Jonsson
CEO and founder
Sid
Sid is a managed B2B marketing platform that utilizes advanced audience targeting and multi-channel ad campaigns to identify and engage high-value prospects across LinkedIn, Meta, and Google. By providing real-time insights on lead intent, Sid enables sales teams to focus on leads that are actively considering their solutions, increasing the efficiency of the sales process.
- Advertising Technology
- Data & Analytics
- Enterprise Software
- Software Only
Updated 6 months ago
Funding
Funding rounds are not available yet.
Founders
Product
Problem
B2B companies often struggle to efficiently identify and engage key decision-makers within their target accounts across multiple advertising platforms. Traditional marketing approaches can result in wasted ad spend and a lack of alignment between marketing and sales efforts, hindering lead generation and deal closure.
Solution
Sid provides a managed B2B marketing platform that leverages advanced audience targeting and multi-channel ad campaigns to identify and engage high-value prospects on LinkedIn, Meta, and Google. The platform uses sales intelligence tools to build precise target audience lists and integrates with CRM systems to incorporate existing contacts. By tracking lead intent through ad engagement, website behavior, and external signals, Sid enables sales teams to focus on leads that are actively considering their solutions, facilitating warm conversations and faster deal closures. The platform's dashboard provides real-time visibility into account engagement, allowing for data-driven adjustments to sales strategies.
Target Audience
The primary target audience is B2B SaaS scale-ups seeking to improve lead generation, align marketing and sales efforts, and efficiently reach key decision-makers within their target accounts.
Features
- Ideal Customer Profile (ICP) definition to identify key decision-makers.
- Audience targeting across LinkedIn, Meta, and Google.
- Ad creation services, including thought leadership content, customer testimonials, and product demos.
- Integration with CRM systems like HubSpot, Salesforce, and Pipedrive.
- Lead scoring based on ad engagement, website behavior, and external intent signals.
- Real-time dashboard for monitoring campaign performance and account engagement.
- Reporting on impressions and clicks at the company level.