SideUp offers a cloud platform that lets employers allocate tax‑free pre‑tax benefits—including up to $5,250 per employee for student‑loan repayment—and flexible spending categories on a single branded debit card. The system automates eligibility, budgeting, compliance, and integrates with payroll and HRIS, giving employers real‑time analytics on utilization and cost savings.
Funding
$1.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Employers struggle to offer flexible, tax‑advantaged benefits that address modern employee needs such as student loan repayment, childcare, wellness, and remote‑work expenses, while also managing complex administration and compliance.
Solution
SideUp provides a single, cloud‑based platform that consolidates pre‑tax benefits and lifestyle spending accounts onto one branded card. Employers can allocate up to $5,250 per employee annually for tax‑free student loan repayment and add customizable categories like family care, wellness, commuter, and home‑office costs. The system automates eligibility, budgeting, and compliance reporting, eliminating the need for multiple vendors. Employees enroll online, select the benefits that match their personal circumstances, and spend the allocated funds directly with the SideUp card, receiving real‑time usage data and employer‑provided analytics on engagement and impact.
Target Audience
SideUp targets mid‑size to large enterprises seeking to enhance talent attraction and retention through modern, tax‑efficient benefit programs, as well as HR and benefits administrators responsible for employee compensation packages.
Features
- Integrated benefits dashboard for employers to design, fund, and monitor all pre‑tax and lifestyle accounts in minutes
- Tax‑free student loan repayment feature supporting up to $5,250 per employee per year
- Flexible spending categories (wellness, family care, commuter, work‑from‑home, food, utilities, etc.) with customizable limits
- Single branded debit card that employees use for approved purchases, with instant transaction validation
- Automated compliance handling for FSAs, HSAs, LSAs and other pre‑tax structures
- API integrations with payroll, HRIS, and accounting systems for seamless data flow
- Real‑time analytics on benefit utilization, employee engagement, and cost savings