The startup offers an engagement platform that utilizes interactive polls to enhance user participation on websites, thereby increasing visitor retention. By generating first-party data for targeted advertising, the platform enables brands to optimize ad revenue and regain control over their audience insights.
Funding
$220K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many websites struggle to maintain user engagement and gather valuable first-party data, leading to decreased visitor retention and limited insights for targeted advertising. Traditional methods of collecting user opinions are often passive and fail to incentivize active participation.
Solution
Sided Polls App provides a platform for websites to embed interactive polls, increasing user engagement and generating first-party data. The platform allows publishers to create and display polls on their sites, encouraging visitors to actively participate and share their opinions. By collecting this data directly, websites can gain a better understanding of their audience, personalize content, and optimize advertising strategies. The platform also features a leaderboard, incentivizing users to participate and compete for recognition.
Target Audience
The primary target audience includes website publishers, content creators, and digital marketers seeking to enhance user engagement, gather first-party data, and optimize advertising revenue.
Features
- Embeddable polls for websites to increase user interaction
- Real-time leaderboard to incentivize participation and competition
- First-party data collection for audience insights and targeted advertising
- User profiles to track individual participation and points
- Customizable poll design to match website branding