Shubuo
Shubuo operates a mobile out-of-home advertising network by mounting high-resolution LED screens on taxis that travel throughout Istanbul. The company uses location-based content delivery and a proprietary control panel to enable real-time campaign updates, allowing brands to reach diverse neighborhoods with targeted, dynamic advertisements.
- Advertising Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
Traditional out-of-home advertising relies on static billboards and fixed screens, which limits reach to specific locations and often fails to capture the attention of potential customers who are constantly moving through urban environments. Advertisers struggle to achieve high organic impressions and targeted engagement with these conventional media formats.
Solution
Shubuo provides a mobile advertising medium by integrating LED screens onto taxis that continuously traverse the city, enabling brand messages to be displayed across diverse neighborhoods and high-traffic areas. The company uses location-based content delivery to show targeted advertisements at specific times and routes, enhancing campaign relevance. A dedicated control panel allows the Shubuo team to manage campaigns, make instant updates, and adjust content on the fly. The high-resolution, eye-level screens are designed to maximize visibility and engagement with passing pedestrians and drivers, turning moving taxis into dynamic stages for brand promotion.
Target Audience
The primary customers are brands, marketers, and advertising agencies seeking high-impact, city-wide visibility for their products and services, particularly those targeting the Istanbul metropolitan area.
Features
- High-resolution LED screens mounted on taxis at eye level for maximum visibility
- Location-based content delivery for geo-targeted advertising campaigns
- Real-time campaign management and instant content updates via a proprietary control panel
- Mobile ad platform that covers the entire city as taxis move through traffic, streets, and business centers
- Dynamic content support for vibrant and engaging visual material