The startup operates a content studio that utilizes robotic camera systems and studio automation software to produce consistent digital assets for e-commerce platforms. This approach enables brands to efficiently create marketing materials and implement effective go-to-market strategies, ultimately enhancing their scalability and revenue generation.
Funding
$3.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
FVFounders
Product
Problem
E-commerce brands face challenges in efficiently producing high-quality, consistent digital assets at scale for various platforms and endpoints. Managing numerous asset variations, specifications, and delivery channels is time-consuming and costly, hindering time-to-market and overall productivity.
Solution
ShowLabs offers a content studio solution that combines robotic camera systems, studio automation software, and a proprietary production process to streamline digital asset creation for e-commerce. Their SHYFT Variant Engine automates the creation of thousands of asset variations, including sizes, aspect ratios, and file formats, and delivers them to multiple endpoints with a single click. This enables brands to reduce processing time, improve time-to-market, increase productivity, and save costs associated with manual asset management and delivery.
Target Audience
The primary target audience includes B2B and e-commerce brands seeking to streamline digital asset creation, improve time-to-market, and enhance productivity in their content production processes.
Features
- Robotic camera systems and software-driven LED lighting for consistent color and lighting across all assets
- SHYFT Variant Engine for automated creation of asset variations (sizes, aspect ratios, file formats, etc.)
- Real-time shoot-to-publish workflow with custom integrations for leading e-commerce platforms
- Brand styling through a visual _LiveStyle Guide_ integrated into the production workflow
- Workflow management process for resizing, naming, localizing, and securely archiving assets
- Dedicated account manager and a personal brand portal with live product tracking and production updates
- Integrations with B2B platforms and DAMs such as Elastic, MobiMedia, JOOR, and Brandfolder