Showell provides a cloud‑native sales enablement platform that centralizes presentations, product data sheets, and marketing assets in a searchable library with version control and role‑based access. Its branded iOS/Android app syncs content for offline use, integrates with CRM/ERP systems, and delivers real‑time analytics on asset engagement for field sales teams and managers.
Funding
$1.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Field sales representatives often lack a single, up‑to‑date repository for presentations, product data sheets, and marketing assets, forcing them to rely on ad‑hoc file sharing or outdated copies. This fragmentation leads to inconsistent branding, missed cross‑sell opportunities, and limited visibility for managers into which content is actually being used in the field.
Solution
Showell delivers a cloud‑native sales enablement platform that aggregates all sales collateral into a centrally managed library. A branded mobile application syncs the library to devices, allowing reps to browse, personalize, and present content offline without needing a laptop or internet connection. Role‑based permissions ensure each user sees only the assets relevant to their territory or product line, while automatic version control guarantees the latest approved materials are always available. The platform captures interaction data—view counts, presentation duration, and share events—and feeds it into a real‑time analytics dashboard for sales managers. Integrated APIs enable seamless linking with CRM and ERP systems, so content usage can be tied to pipeline stages and forecast metrics. Push notifications and in‑app guidance help reps surface the most effective assets for a given customer profile, improving conversion rates and reducing time‑to‑close.
Target Audience
The primary users are field sales teams and their managers in B2B enterprises such as pharmaceuticals, industrial equipment, and consumer goods, where mobile access to up‑to‑date collateral is critical for customer engagements.
Features
- Centralized content repository with granular tagging, versioning, and approval workflows
- Branded iOS/Android mobile app with offline caching and adaptive layout for any screen size
- Role‑based access control and dynamic content personalization based on territory, product line, or customer segment
- Real‑time usage analytics dashboard showing asset engagement, share frequency, and ROI metrics
- Secure API connectors for Salesforce, Microsoft Dynamics, SAP, and other CRM/ERP platforms
- Push notification engine for timely content recommendations and training updates
- Audit‑ready activity logs and compliance controls meeting GDPR and industry data‑security standards
- Drag‑and‑drop presentation builder with embedded multimedia, QR code generation, and e‑signature capture