Showdrop provides CPG brands with automated, in-store vending solutions for product sampling campaigns. These custom-branded experiences connect physical product trials with digital engagement tracking and sales lift measurement. The platform delivers rich shopper data, including demographics and direct feedback, to optimize offline-to-online channel performance.
Funding
$520K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
NSFounders
Product
Problem
Consumer packaged goods (CPG) brands face challenges in reaching shoppers and providing effective in-person product trials, which limits product discovery and can hinder sales growth. Traditional sampling methods often lack the ability to gather real-time data and insights on shopper engagement and product feedback.
Solution
Showdrop offers an offline-to-online channel for CPG brands, utilizing smart sampling kiosks and a digital platform to reimagine the product sampling experience. By partnering with retailers, Showdrop provides shoppers with access to in-store product trials through automated kiosks. The platform enables brands to supercharge their campaigns with capabilities such as remarketing and digital rebates to retarget shoppers, in-store advertising on the kiosks, real-time performance tracking via a custom dashboard, and access to shopper insights including ratings and written feedback. This approach allows brands to increase sales and gain valuable data on product resonance across different demographics.
Target Audience
Showdrop primarily targets consumer packaged goods (CPG) brands looking to enhance product discovery, increase sales, and gather shopper insights through in-person sampling campaigns.
Features
- Smart sampling kiosks placed in retail locations for automated product distribution
- Custom-branded experiences for shoppers to discover and engage with brands
- Real-time tracking of samples distributed, shopper impressions, and other key metrics via a custom dashboard
- Shopper insights, including ratings and written feedback, with comparative analytics across demographics
- Remarketing and rebate capabilities to retarget shoppers who sampled products
- In-store advertising on kiosks to drive shopper awareness and education
- Shelf navigation feature to help shoppers locate the product in-store