Showday provides a platform for e-commerce brands to embed interactive shoppable videos on their Shopify storefronts and social media channels, enhancing customer engagement and product discovery. By enabling both live and pre-recorded video content, Showday helps brands achieve an average 22% increase in conversion rates and a 1.4x lift in average order value.
Funding
Funding not disclosed
Founders
Product
Problem
E-commerce brands struggle to engage customers and increase conversion rates on their Shopify storefronts and social media channels. Traditional product displays often lack the interactive elements needed to capture customer attention and provide a compelling shopping experience.
Solution
Showday provides a video commerce platform that allows e-commerce brands to embed interactive, shoppable videos directly onto their Shopify stores and social media channels. The platform supports both live and pre-recorded video content, enabling brands to create engaging shopping experiences with features like in-video carts, exclusive promotions, and influencer interviews. By integrating seamlessly with Shopify, Showday helps brands boost conversion rates, increase average order value, and gather real-time consumer data. The platform's built-in marketing tools also allow brands to collect and analyze consumer data and insights.
Target Audience
Showday targets e-commerce brands using Shopify who want to enhance customer engagement, increase conversion rates, and improve product discovery through interactive video experiences.
Features
- Embeddable shoppable videos for Shopify stores and social media channels
- Support for both live and pre-recorded video content
- In-video cart and checkout functionality
- Engagement features such as vouchers, likes, chats, and polls
- Simulcasting across social channels
- Mobile app for hosting and moderating live shows
- Built-in marketing tools for collecting and analyzing consumer data
- Seamless integration with any Shopify theme
- Stories and mini-player formats
- External camera support and advanced analytics available on higher tiers