SHOT Clubhouse is a free club operations platform that combines fixtures, attendance, and messaging with a development engine that builds an athlete-owned record across every sport they play. The platform includes 47 sport-specific frameworks, 30-second coach evaluations, and a Sport Head ID that travels with the athlete between clubs, schools, and teams. It also offers a CLUBHOUSE community space, PERFORM coaching app, PULSE news feed, and LOCKER merchandise store, all designed to replace fragmented WhatsApp groups and spreadsheets.
Funding
Funding not disclosed
Founders
Product
Problem
Sports clubs, schools, and teams typically operate across multiple disconnected tools—WhatsApp groups for communication, spreadsheets for attendance and subs, and separate apps for fixtures—creating fragmented workflows where information gets buried, missed, or lost. Coaches carry personal phone numbers, parents miss critical updates, and there is no unified record of an athlete's development, load, or safeguarding incidents across the different clubs and schools they play for.
Solution
SHOT Clubhouse provides a single, free club operations platform that combines fixtures, attendance, team messaging, and communication with a development engine underneath. The platform uses everyday club activity—admin, sessions, matches—to automatically build an individual evidence record for each athlete, capturing confidence, habits, development focus, reflections, and support needs across every place they play. A Sport Head ID gives each athlete a portable identity that travels with them between clubs, schools, and teams, so coaches can see load, safeguarding incidents like head knocks, and development progress that would otherwise be invisible. The platform includes 47 sport-specific frameworks across seven levels from Play to Professional, with 13 four-week blocks per season, and a 30-second Prepare, Reflect, and Coach evaluation loop that coaches complete on their phone after sessions. SHOT also offers a CLUBHOUSE community space, PERFORM coaching app, PULSE news feed, and LOCKER merchandise store, all designed to replace the five-app fragmentation typical of club management.
Target Audience
Primary users are sports clubs, schools, teams, coaches, and athletes across all sports, as well as parents and guardians who need visibility into their child's fixtures, attendance, and development. The platform also serves sport organisations, associations, and funders seeking impact evidence beyond attendance numbers.
Features
- Free club operations for unlimited members including fixtures, attendance, teams, and threaded messaging with no per-member charge
- 47 sport-specific development frameworks across seven levels from Play to Professional, with 13 four-week blocks per season
- 30-second coach evaluation loop covering five pillars: Technical, Physical, Psychological, Social, and Personal
- Sport Head ID that travels with the athlete across clubs, schools, and teams, owned by the athlete rather than any single organisation
- Safeguarding features including no private coach messages to under-18s, handles instead of full names, one-time guardian approval for 13-15 year olds, and Guardian View for parents
- AI-powered support chat using Google's Gemini API, with messages not stored beyond the session
- Data portability with athlete-owned records that can be shared across organisations at the athlete's discretion