This company offers a hydration system that uses scent-based flavor pods to make plain water taste appealing. The technology leverages olfactory senses to simulate flavor perception without adding sugar, calories, or artificial ingredients to the beverage. Consumers can easily swap reusable pods to experience various natural aromas while drinking standard tap water.
Funding
$71M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many people struggle to drink enough water daily, leading to dehydration and potential health issues. Sugary drinks offer flavor but contribute to health problems like weight gain and diabetes. Finding a healthy and appealing alternative to plain water and sugary beverages remains a challenge.
Solution
air up offers a unique hydration solution using "Scentaste" technology, which flavors water through scent rather than additives. Users drink plain water from a specialized bottle, and a flavor pod attached to the bottle releases natural aromas that are perceived as taste. This allows individuals to enjoy flavored beverages without sugar, calories, or artificial ingredients, making hydration more appealing and contributing to a healthier lifestyle. The system encourages increased water consumption by providing a sensory experience that mimics the taste of various fruits and other flavors.
Target Audience
The primary target audience includes health-conscious individuals, people who struggle to drink enough water, and those seeking alternatives to sugary drinks.
Features
- Scentaste™ technology uses retronasal olfaction to create the perception of flavor through scent.
- Flavor pods contain natural aromas derived from fruits, herbs, and spices.
- Each flavor pod flavors at least 1.3 gallons of water.
- The air up bottle is designed for use with flavor pods to deliver the scented air.
- No added sugars, calories, or artificial flavors.