This startup designs customizable bras featuring front hooks and adjustable back straps, allowing women to tailor their fit and style preferences. By addressing the lack of personalization in traditional bras, the company enhances comfort and fashion choices for its customers.
Funding
$400K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many women struggle to find bras that fit properly and offer the support and versatility they need for different outfits and activities. Traditional bra sizing is often inconsistent, leading to discomfort and limited wardrobe choices. Strapless bras, in particular, are notorious for slipping and lacking support.
Solution
Wherewithal designs bras and underwear with a focus on personalized fit and comfort. Their patented 3-sizes-in-1 bra design allows for adjustability to accommodate size fluctuations and provide a customized fit. The company offers both t-shirt bras and strapless bras engineered for support and versatility, enabling women to wear a wider range of styles with confidence. Wherewithal's strapless bras feature an adjustable band system to ensure they stay in place, while their t-shirt bras provide a no-show look with the support of an everyday bra.
Target Audience
The primary target audience is women of all shapes and sizes who seek comfortable, supportive, and versatile bras that offer a personalized fit.
Features
- Patented 3-sizes-in-1 bra design for adjustable fit
- Adjustable band system in strapless bras to prevent slipping
- Front closure options for ease of use
- No-show design for t-shirt bras, providing a smooth look under clothing
- Comfortable fabrics for all-day wear
- Available in a range of colors and styles
- Underwear designed with a comfort-fit gusset and black liner