Shopthru is an embedded commerce platform that allows publishers to facilitate direct purchases within their content, eliminating redirects and ensuring accurate attribution. By connecting consumers with retailers at the point of inspiration, Shopthru enhances sales potential, enabling publishers to achieve up to a 5X increase in affiliate revenue through a seamless checkout experience.
Funding
Funding not disclosed
Founders
Product
Problem
Publishers often lose revenue due to outdated redirection technology in affiliate marketing, which leads to decreased time on site and lost opportunities for upselling. Consumers abandon checkout flows to search for better prices or voucher codes, resulting in commission losses for publishers. Extended checkout processes and lack of preferred payment methods contribute to high cart abandonment rates.
Solution
Shopthru is an embedded commerce platform that enables consumers to make purchases directly within a publisher's content, eliminating redirects and streamlining the buying process. By integrating retailer inventory, voucher codes, and mobile wallet payment options, Shopthru ensures consumers remain within the publisher's ecosystem, guaranteeing accurate attribution and maximizing sales potential. The platform offers real-time stock availability, personalized discounts, and AI-driven voucher code placement to enhance consumer loyalty and drive conversions. Shopthru simplifies online shopping by connecting consumers with retailers at the point of inspiration, offering a seamless checkout experience with locally tailored payment methods.
Target Audience
Shopthru primarily targets publishers, content creators, and retailers looking to improve sales commissions, enhance consumer engagement, and increase revenue through streamlined purchasing experiences.
Features
- Embedded checkout functionality allows purchases directly within articles, reviews, and social media posts.
- Real-time inventory and pricing updates ensure accuracy and prevent abandoned carts.
- AI-driven voucher code placement maximizes sales conversions.
- Mobile wallet payment options streamline the checkout process.
- A centralized dashboard provides publishers with real-time analytics, commission tracking, and campaign management tools.
- API integration enables retailers to easily add inventory and voucher codes.
- Javascript tag integration allows publishers to quickly implement Shopthru on their websites.