Swyft is a social shopping app that lets users share product finds with friends, gather real‑time votes and reactions, and make purchasing decisions together. By inviting a group to browse and comment within the same interface, shoppers avoid endless tab‑hopping and indecision, gaining confidence that their choices are backed by trusted opinions. The platform aims to streamline the online buying process through instant, collaborative feedback.
Funding
Funding not disclosed
Founders
Product
Problem
Online shopping has become a solitary activity, forcing users to open multiple tabs, compare products, and make decisions without real‑time input from friends, leading to indecision, impulse purchases, or cart abandonment.
Solution
Swyft restores the social aspect of shopping by providing an app where users can invite friends to browse products together within a shared session. Participants can react, comment, and cast instant votes on items, consolidating group discussion directly into the shopping flow. This real‑time feedback helps shoppers resolve uncertainty quickly and feel confident in their purchases. By eliminating the need for external messaging or screenshot sharing, Swyft streamlines the decision‑making process and reduces friction that typically leads to abandoned carts.
Target Audience
Primary users are online shoppers who regularly seek opinions from friends or family before purchasing, as well as social influencers and community groups that coordinate buying decisions together.
Features
- In‑app invitations that let users create shared browsing sessions with friends or family
- Real‑time reaction emojis and voting mechanisms for instant product feedback
- Integrated chat thread tied to the shopping view, removing the need for external messaging apps
- Collaborative product lists that update live as participants add or remove items
- Seamless transition from group discussion to checkout, preserving the social context