Shoppermotion
Shoppermotion provides an in-store analytics platform that anonymously tracks every trolley and basket from entrance to checkout using Bluetooth tags and ceiling antennas with sub-metre precision. The system matches movement data with receipt data to measure shelf conversion, planogram performance, and retail media effectiveness, delivering insights through a natural-language AI interface or BI tools. The platform supports A/B testing of store layouts and provides digital-standard metrics like impressions, views, and clicks for physical retail media placements.
- Retail Technology
- Data & Analytics
- Advertising Technology
- Internet of Things
- Hardware
- Software Only
- Artificial Intelligence
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Most shopping decisions happen in the aisle, yet physical stores remain a black box: retailers know what customers buy at the till but have no visibility into the path shoppers take between the entrance and checkout. This lack of in-store behavioral data prevents retailers and brands from measuring the effectiveness of shelf layouts, planograms, displays, and in-store media campaigns.
Solution
Shoppermotion provides an in-store analytics platform that anonymously tracks every trolley and basket from store entrance to checkout using discreet Bluetooth tags detected by ceiling antennas with sub-metre precision. The system captures full shopping paths—who passed a shelf, who slowed down to look, who stopped to engage, and who ultimately purchased—and matches this movement data with receipt data to create a complete physical funnel for every category, bay, and SKU. Insights are delivered through Shoppermotion AI, a natural-language analytics interface, or exported to BI tools and Retail Media Networks via REST API, Power BI, and Tableau integrations. This enables retailers to A/B test store layouts, benchmark planogram performance, evaluate display ROI, and sell in-store media with digital-grade metrics including impressions, views, clicks, and closed-loop attribution to the ticket.
Target Audience
Primary customers are retailers operating supermarkets and physical stores, consumer brands seeking shelf-level performance data, and Retail Media Networks that need audited, sellable in-store advertising inventory with attribution to purchase.
Features
- Bluetooth tag and ceiling antenna infrastructure that records full-path movement with sub-metre precision, without apps or cameras, and GDPR-compliant by design
- Physical funnel analytics measuring impressions, views, engagement stops, product picks, and purchase conversion for each category, bay, and SKU
- A/B testing framework for store layouts and planograms with statistical confidence and store-vs-control comparisons
- Retail media measurement using digital-standard metrics (impressions, views, clicks) with speed thresholds (45 cm/s for view, 25 cm/s for click) and closed-loop attribution to receipt data
- Smart audience segmentation based on observed shopping missions (stock-up, fill-in, urgent, fresh) with activation across channels
- Shoppermotion AI natural-language query interface plus REST API, Power BI, and Tableau integrations for delivering insights to category, media, and operations teams