Lode offers a cloud‑based platform that enables fashion brands to launch virtual boutiques with real‑time AR try‑on, rendering 3D garments onto shoppers’ silhouettes for instant purchase. The solution includes customizable boutique templates, API integration with existing e‑commerce systems, and an analytics dashboard to monitor engagement and conversion metrics.
Funding
Funding not disclosed
Founders
Product
Problem
Online fashion retailers often rely on static product images and limited 2‑D try‑on tools, which make it difficult for shoppers to assess fit, style, and overall look. This friction reduces conversion rates and increases return volumes, especially for brands that lack the resources to build custom immersive experiences.
Solution
Lode delivers a cloud‑based platform that lets brands launch fully interactive virtual boutiques and enable real‑time augmented reality (AR) try‑on directly from a web browser or mobile app. Brands can choose from a library of pre‑designed boutique templates or commission bespoke storefronts that reflect their visual identity. The AR styling engine uses device cameras and on‑device body tracking to render 3D garments onto the shopper’s silhouette, allowing mix‑and‑match outfit creation without leaving the experience. All try‑on sessions are processed in real time and synced to a centralized marketplace where users can purchase items instantly. The platform provides a brand dashboard with performance metrics, inventory sync, and integration hooks for existing e‑commerce back‑ends. By combining immersive storefronts with seamless checkout, Lode reduces purchase hesitation and streamlines the online fashion journey.
Target Audience
The primary customers are fashion brands, apparel retailers, and digital fashion marketplaces seeking to augment their online sales channels with immersive AR shopping experiences. The solution also serves e‑commerce operators that want to differentiate their storefronts and lower return rates.
Features
- Template library and custom design workflow for creating branded 3D boutique environments
- Real‑time AR try‑on engine with photorealistic garment rendering and body‑pose tracking on iOS devices
- Interactive outfit composer that supports mixing and matching multiple items in a single session
- Integrated AR fashion marketplace with in‑app purchasing and secure payment processing
- RESTful API and SDK for syncing product catalogs, inventory, and order data with legacy e‑commerce platforms
- Brand analytics dashboard offering conversion funnels, average session duration, and AR engagement metrics
- Cross‑platform delivery via responsive web interface and native iOS app, ensuring broad shopper accessibility
- Role‑based access controls and end‑to‑end encryption to meet data‑privacy and compliance standards