Diddo provides a platform that utilizes proprietary AI computer vision to identify products in video content, enabling viewers to purchase items directly from their screens without the need for QR codes or secondary devices. This technology creates a seamless shopping experience, generating new revenue streams for video content providers and media owners.
Funding
$3.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Viewers often see products in video content that they want to purchase, but the process of identifying and buying those items is cumbersome, requiring manual searches or disruptive QR codes. This disconnect between inspiration and purchase leads to lost sales opportunities for content creators and brands.
Solution
Diddo offers a platform that uses AI-powered computer vision to automatically identify products appearing in video content, enabling viewers to purchase them directly from the video screen. The platform eliminates the need for QR codes or secondary devices, providing a seamless, native shopping experience. By recognizing all on-screen products and offering similar alternatives, Diddo creates new revenue streams for video content providers and media owners, while also providing unique commerce solutions for shoppable TV and ads. The platform facilitates a 100% native checkout experience, allowing users to buy products directly from their favorite shows and movies.
Target Audience
The primary target audience includes video content providers, media owners, and brands seeking to monetize their video content through direct product sales.
Features
- AI-powered computer vision identifies products within video content in real-time.
- Native shopping experience embedded directly within the video player.
- Automatic identification of similar products when the exact item is unavailable.
- Seamless checkout process without requiring QR codes or external websites.
- Platform supports shoppable TV, movies, and video advertisements.