Cider is an online boutique that quickly turns viral TikTok fashion trends into affordable, size‑inclusive apparel, shoes, bags, and accessories. By using social‑media data to launch new collections every few days and offering flash shipping in about four days, it lets Gen Z shoppers purchase on‑trend items while they’re still popular.
Funding
$130M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
2OFounders
Product
Problem
Young consumers, especially Gen Z, struggle to find affordable, on‑trend clothing quickly, and traditional retail cycles often lag behind viral fashion moments on social media.
Solution
Cider operates an online boutique that curates and releases fast‑fashion pieces directly inspired by TikTok and other social platforms, allowing the brand to capture emerging trends within days. The site offers a constantly refreshed catalog across categories such as clothing, curve sizes, shoes, accessories, and bags, all priced for budget‑conscious shoppers. Flash shipping delivers orders in roughly four days, ensuring customers can wear the latest looks while they’re still viral. By leveraging data from social media engagement, Cider tailors its product drops to what users are currently sharing, creating a feedback loop that keeps inventory aligned with demand.
Target Audience
Primary customers are Gen Z and younger millennials who shop online for trendy, affordable apparel and accessories, especially those who follow fashion trends on TikTok and similar platforms.
Features
- Daily‑to‑weekly “new‑in” collections that mirror viral TikTok styles, from retro 70s vibes to early‑2000s camp trends
- Size‑inclusive “Curve” line with recycled‑cotton fabrics and plus‑size styling
- Flash shipping program promising delivery in about four days across most regions
- Integrated social‑first marketing that surfaces trending pieces based on TikTok hashtag performance
- Wide assortment including apparel, shoes, bags, and accessories, all priced under $60 on average
- Sustainable‑focused items such as recycled‑fabric tops and eco‑friendly packaging