Rokt Catalog provides a curated product layer that enables retailers to expand their assortments with premium third-party brands. This platform connects brands directly with customers at the crucial point of purchase within the Rokt ecommerce ecosystem. It leverages existing infrastructure to amplify other Rokt offerings like Aftersell and Ads.
Funding
$27M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
FFounders
Product
Problem
Retailers often struggle to efficiently expand their product offerings due to the complexities of managing multiple suppliers, tracking inventory, and coordinating fulfillment. Onboarding new partners and integrating their products can be time-consuming and resource-intensive, hindering growth and limiting revenue potential.
Solution
Canal offers a distributed commerce platform designed to streamline third-party product management and enable retailers to quickly onboard and manage a large network of suppliers. The platform facilitates dropshipping by providing real-time inventory and fulfillment insights, allowing retailers to expand their product assortment without holding inventory. Retailers can negotiate revenue-sharing agreements with suppliers, customize shipping terms, and design a seamless customer experience with a single-cart checkout. The platform also includes in-app messaging for collaboration with partners and tools for analyzing sales data and managing payouts.
Target Audience
Canal primarily targets e-commerce retailers looking to expand their product offerings through dropshipping and partnerships with other brands, as well as creators seeking to monetize their audience through curated product selections.
Features
- Access to a network of over 1,600 pre-vetted suppliers for rapid product expansion
- Streamlined onboarding process for new and existing partners
- In-app negotiation tools for revenue sharing and product terms
- Real-time inventory and fulfillment tracking for efficient dropshipping
- Customizable order delays, shipping terms, and service-level agreements (SLAs)
- Single-cart checkout experience for a seamless customer journey
- Integrated messaging platform for partner collaboration
- API and pre-built integrations for various e-commerce platforms