Shop101 is an online reselling platform that enables users to select and promote premium products at wholesale prices through social media channels, allowing them to earn up to ₹25,000 per month without any upfront investment. The app simplifies the reselling process by handling payment collection and delivery logistics, making it accessible for individuals looking to start a home-based business.
Funding
$3.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
Many individuals in India lack the capital to start a traditional business, limiting their ability to generate income and achieve financial independence. They also lack a platform to source quality products at wholesale prices to resell.
Solution
Shop101 provides a reselling platform that enables users to start an online business without any upfront investment. Users can select from a catalog of wholesale products and promote them through social media channels like WhatsApp, Facebook, and Instagram. Shop101 handles payment collection, order fulfillment, and delivery logistics, allowing resellers to focus on marketing and sales. The platform provides tools to add margins to products, track orders, and manage customer interactions, simplifying the reselling process.
Target Audience
The primary target audience includes individuals in India, particularly homemakers, students, and those seeking part-time income opportunities, who want to start an online business without investment.
Features
- Access to a wide range of premium products at wholesale prices.
- Free online store/website for each reseller.
- Tools for sharing product images and descriptions on social media platforms.
- Automated payment collection and order processing.
- End-to-end delivery logistics management.
- Order tracking and status updates.
- Multiple payment options for customers, including cash on delivery (COD).
- Free training programs and support resources for resellers.