Shook Digital provides an AI-powered platform that automates user-generated content (UGC) video production for performance marketing. It enables brands to generate numerous video variations from single assets through modular editing and AI-driven content creation, streamlining campaign scaling and optimization.
Funding
$2.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands struggle to efficiently scale user-generated content (UGC) campaigns, facing challenges in producing a high volume of video variations for performance marketing. The manual processes involved in video editing, creator management, and performance analysis are time-consuming and resource-intensive.
Solution
Shook Digital offers an AI-powered platform designed to automate and streamline the entire UGC video production lifecycle. The platform enables brands to generate multiple video variations from a single asset through modular editing and automated scene stitching. It integrates tools for AI-driven script and scene generation, bulk video editing, and creator collaboration, simplifying the creation of diverse content. Direct integrations with ad platforms facilitate seamless deployment and performance tracking, allowing for data-driven optimization and continuous content iteration.
Target Audience
The platform targets performance marketing teams and creative operations managers within brands and agencies seeking to scale their video content production and testing efforts.
Features
- AI Script and Scene Writing: Generates scripts and scenes using conversational editing for rapid content ideation.
- Automated Scene Stitching: Combines pre-defined hooks, bodies, and CTAs to create multiple video variations with a single click.
- Bulk Video Editing: Allows for batch adjustments to scene-level settings, captions, and text overlays across multiple assets.
- Creator Selection Tool: Facilitates finding, managing, and collaborating with creators, with options to onboard existing or request platform-verified creators.
- Audio Leveling & Scene Trimming: Provides sound normalization for consistent audio quality and in-app trimming for quick content adjustments.
- Direct Platform Integrations: Enables direct uploads to ad managers and captures performance insights within the dashboard.
- Bulk Download & Export: Supports exporting multiple video assets in various formats for easy distribution and archiving.
- Structured Data & Naming: Automates asset organization with naming conventions and creative tagging for improved asset management.
- Performance & Scene Scoring: Integrates platform metrics and proprietary scene scoring for data-driven creative analysis and optimization.