SHMEL is an AI marketing agent that runs six marketing roles for healthcare clinics—ads, SEO, social, email, strategy, and compliance—for $1,300 per channel per month. It connects to practice management systems via OAuth to read only appointment and treatment data, ensuring no PHI is uploaded to ad platforms or used for AI training. Every claim is reviewed against HIPAA, FTC, FDA, TCPA, and state board rules before publishing.
Funding
Funding not disclosed
Founders
Product
Problem
Small healthcare clinics face the challenge of needing six distinct marketing roles—strategy, ads, SEO, social, email, and compliance—but cannot afford to hire full-time staff for each. This forces them to rely on expensive agencies or generic tools that lack healthcare-specific compliance, leading to wasted ad spend and risky public claims.
Solution
SHMEL provides an AI-powered marketing agent that performs all six marketing jobs within a single platform, watching across each to ensure nothing falls through the gaps. The agent builds campaigns, writes ad copy in testable versions, manages SEO and organic social, drafts lifecycle emails, and reviews every claim against HIPAA, FTC, FDA, TCPA, and state board regulations before publication. It connects to the clinic's practice management system via OAuth to read only appointment, treatment, and consent data, then uses that to target messaging and attribute bookings back to specific channels. Clinicians approve everything before it goes live, and weekly plain-English reporting shows performance tied to actual scheduled appointments, not vanity metrics.
Target Audience
Primary customers are small-to-mid-sized healthcare clinics, medical spas, and multi-location practice groups with roughly fifteen staff, who need professional marketing execution without agency retainers or dedicated marketing hires.
Features
- AI agents deliver six functions in one platform: strategy, Google/Meta ads, SEO, organic social, compliance review, and email lifecycle sequences
- Automated compliance engine reviews every claim pre-publication against HIPAA, FTC substantiation, FDA/DSHEA, TCPA consent, state medical board rules, and platform policies
- OAuth or scoped API-key integrations with practice management and EMR systems, read-only wherever possible, with explicit exclusion of clinical notes, diagnoses, and images
- Patient data isolation: PHI is never uploaded to ad platforms, never used for custom audiences or AI training, and never shared between practices
- Creates a timestamped, immutable compliance record for each reviewed asset, including what changed and who signed off
- Builds A/B-tested ad copy that shifts budget toward the terms that actually book, pausing wasted spend the morning it appears