SENLA is a free digital marketplace that connects Vietnamese shippers needing temperature‑controlled transport with verified refrigerated carriers in real time. The platform lets users post shipment details—including pickup and delivery locations, temperature range, weight, and vehicle type—and instantly matches them with suitable trucks, providing live GPS tracking, electronic documentation, and proof‑of‑delivery for fully paperless, end‑to‑end visibility.
Funding
Funding not disclosed
Founders
Product
Problem
Vietnam’s cold‑chain logistics suffer from low truck utilization, with up to 50% of refrigerated truck capacity remaining empty, leading to higher shipping costs for shippers and under‑earned assets for carriers.
Solution
SENLA operates a digital marketplace that matches verified shippers with verified refrigerated carriers in real time. Users post shipment details—including pickup and delivery points, temperature requirements, weight, and vehicle type—and the platform instantly connects them with suitable trucks. The service provides live GPS tracking, digital documentation, and proof‑of‑delivery, enabling end‑to‑end visibility and fully paperless transaction flow. By optimizing route planning and back‑hauling opportunities, SENLA increases truck fill rates, reduces shipping expenses, and improves carrier revenue without charging usage fees.
Target Audience
Primary customers are Vietnamese shippers needing temperature‑controlled transport and independent refrigerated truck operators seeking to fill empty capacity.
Features
- Real‑time matching algorithm that pairs shipments with the most appropriate refrigerated truck (box, container, or reefer)
- Integrated GPS tracking for live monitoring of temperature‑controlled cargo
- Digital document management including electronic bills of lading and POD
- Temperature‑specification fields (‑18 °C, 2‑8 °C, ambient) to ensure compliance with cold‑chain requirements
- Free‑to‑use platform for both shippers and carriers, with no subscription or transaction fees
- 24/7 support and a mobile‑friendly interface for quick order posting and acceptance