Shinka
Shinka is an independent mediation layer for Connected TV and digital out-of-home advertising. It replaces the sequential waterfall with a single parallel auction across 37+ integrated SSPs and DSPs, completing in under 200 milliseconds. Publishers keep their existing ad server and contracts while gaining bid-level transparency and gross/fee/net reporting for every auction.
- Advertising Technology
- Software Only
Funding
Raised to date
€1.9MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Est. $2.1Macross 1 round
€1.9M · Seed
Announced Nov 2026
Disclosed cumulative: $2.1M
Founders
Founder details are not available yet.
Product
Problem
Most CTV and DOOH advertising setups use a waterfall approach, asking buyers one at a time in sequence. This means the buyer who would have paid the most may never be asked, and each sequential pass adds latency and inefficiency. Publishers lose revenue because they cannot easily run true real-time competition across all their demand sources.
Solution
Shinka is an independent mediation layer that sits between a publisher's ad server and their existing SSPs and DSPs. When an ad spot opens, Shinka sends one parallel call to every connected exchange simultaneously, and the highest bid wins. The company owns no screens, no inventory, and no demand, so it has no incentive to favor any buyer. Integration requires only a single VAST tag, OpenRTB, or API call per ad slot, with no software installation in the player. The full auction completes in under 200 milliseconds, and every bid, response time, and fee is logged and visible in a unified dashboard.
Target Audience
Primary customers are media owners and publishers of Connected TV inventory—including FAST channels, AVOD services, and broadcaster apps—as well as digital out-of-home screen operators in venues, transit, and retail.
Features
- Parallel auction architecture that asks 37+ integrated exchanges simultaneously, eliminating waterfall latency and first-buyer advantage
- Sub-200ms auction completion from request to winning ad, minimizing ad break gaps
- Bid-level transparency showing who bid, how much, how fast, and who won for every auction
- Gross, fee, and net revenue breakdown tied to each individual auction
- One VAST tag, OpenRTB, or API call integration that works alongside existing ad servers without replacing them
- Unified real-time reporting across all CTV and DOOH screens, including impressions, eCPM, fill, and revenue per channel
- SOC 2 Type II certified security with independently audited controls
- Dashboard-based bidder configuration allowing publishers to add buyers via adapters and set parameters