The startup provides personalized health development plans that incorporate habit-creation exercises, clinical care, and lifestyle modification techniques to facilitate sustainable health changes. By offering tailored strategies, the company enables individuals to effectively transition to healthier lifestyles and improve their overall well-being.
Funding
$11.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals struggle to adopt and maintain healthy lifestyle habits due to a lack of personalized guidance and support, leading to increased risk of chronic diseases and reduced overall well-being. Traditional healthcare often focuses on reactive treatment rather than proactive prevention and lifestyle optimization.
Solution
SHIFT provides concierge medicine and personalized health programs that integrate habit-building exercises, clinical care, and lifestyle modifications to help individuals achieve sustainable health improvements. Through a multidisciplinary team of physicians, registered dietitians, and physical therapists, SHIFT offers tailored strategies and ongoing support to optimize nutrition, fitness, recovery, and overall well-being. SHIFT's approach includes comprehensive health assessments, personalized care coordination, and access to advanced diagnostic and screening services, enabling members to proactively manage their health and extend their healthspan.
Target Audience
SHIFT primarily serves individuals and employers seeking personalized, proactive healthcare solutions focused on optimizing healthspan and overall well-being through concierge medicine and lifestyle interventions.
Features
- Primary Care Membership: Provides access to concierge medical care with a multidisciplinary team of experts.
- Executive Physicals: Full-day comprehensive evaluation to establish a health baseline and connect with the care team, including broad-spectrum diagnostic testing (e.g., DEXA, VO2 Max, laboratory tests).
- Fuel U Nutrition Coaching: Personalized nutrition coaching programs with registered dietitians, including macro coaching, fueling habits, and sports nutrition.
- Customized Fitness Programming: Expert-created 12-week fitness plans tailored to individual goals, availability, and equipment access.
- Specialized Diagnostic & Screening Services: Advanced laboratory testing for cardiovascular risk stratification, proteomic-based epigenetics (biological age), and baseline metabolic profiling.
- Advanced Physical Therapy & Recovery: In-person treatment services addressing pain, weakness, and imbalance, including post-injury rehabilitation and injury prevention.
- Telemedicine and virtual care options for convenient access to physicians and the care team.