The startup operates a hotel label platform that provides certified hotel recommendations tailored to women's travel needs, ensuring safety and community for solo travelers, friends, and families. By focusing on hotels that meet specific criteria for women's expectations, the platform enhances the travel experience for women seeking secure accommodations.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Women travelers often face safety concerns, lack of tailored services, and discomfort in hotels that do not adequately cater to their specific needs. Many hotels fail to provide the necessary amenities and security measures that would ensure a safe and enjoyable experience for women traveling solo, with friends, or with family. This gap in the hospitality sector leads to dissatisfaction and a sense that their needs are not fully met.
Solution
SHe Travel Club addresses these issues by providing a global hotel label that certifies accommodations based on criteria specifically designed to meet the expectations of women travelers. Through an exclusive survey of thousands of women across multiple countries, SHe Travel Club identifies key factors related to safety, comfort, service, and dining. Hotels are evaluated against these criteria and receive a Silver, Gold, or Platinum certification, which signals their commitment to providing a superior experience for female guests. Members of SHe Travel Club gain access to a curated collection of certified hotels, travel guides, and exclusive benefits, ensuring a safer, happier, and more comfortable travel experience.
Target Audience
The primary target audience includes women travelers—solo travelers, friends, families, and business travelers—seeking safe, comfortable, and well-catered hotel experiences. Secondary targets are hotel groups looking to attract and retain female clients by improving their services and amenities.
Features
- Independent certification of hotels based on a survey of women travelers
- Evaluation across 70 criteria within four key pillars: Safety, Comfort, Service & Amenities, and Dining & Entertainment
- Three levels of certification: Silver, Gold, and Platinum
- SHe Signature Kit available in certified hotels, including makeup remover, nail polish remover, and hygienic pads (on demand)
- Hotel collection with +300 hotels in +40 countries
- Access to a community of female travelers
- SHe Travel Guide with travel tips and best addresses
- Partnerships with brands offering exclusive benefits to members