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She's Birdie

She’s Birdie offers a personal safety alarm that emits a loud siren and flashing strobe light when activated, designed specifically for women's safety. This device provides a non-violent means to attract attention and deter potential attackers in threatening situations.

Traction 3/10
Los Angeles, United States · HQ
Founded 201915700+ followers
  • Consumer Goods
  • Hardware
Updated 7 months ago

Funding

Funding rounds are not available yet.

Founders

2 founders

Alison Peters

Co-Founder

Amy Ferber

Co-Founder

Product

Problem

Individuals, particularly women, face potential threats to their personal safety in various everyday situations, such as walking alone, using public transportation, or traveling. Traditional self-defense methods can be impractical or escalate danger, creating a need for non-violent, easily accessible safety measures.

Solution

She's Birdie offers a compact personal safety alarm designed to deter attackers and attract immediate attention in threatening situations. The device features a loud, piercing siren and a flashing strobe light that can be activated by pulling a pin. This non-violent approach provides a simple yet effective way for individuals to signal for help and potentially ward off danger, offering a sense of security and confidence in vulnerable environments. The alarm is designed for ease of use and portability, making it a readily available safety tool for various activities.

Target Audience

The primary target audience is women of all ages seeking a non-violent and easily accessible personal safety device for everyday situations, as well as parents looking to provide an added layer of security for their children.

Features

  • High-decibel siren designed to attract attention over a considerable distance.
  • Integrated flashing strobe light for enhanced visibility, especially in low-light conditions.
  • Simple pull-pin activation mechanism for immediate response in emergency situations.
  • Compact and lightweight design for easy carrying on keychains, bags, or clothing.
  • Durable construction ensures reliability and longevity.
  • Replaceable batteries for extended use.
  • Available in a variety of colors.
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