This startup manufactures a three-layer dress that incorporates patented shapewear technology, designed to shape, lift, and tone the body through integrated hidden layers. By providing versatile wardrobe essentials, the company aims to enhance body confidence while promoting sustainable fashion practices and reducing over-consumption.
Funding
$500K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many women find traditional shapewear uncomfortable and ill-fitting, while also struggling to find dresses that provide adequate support and body shaping. This often leads to a reliance on multiple garments to achieve the desired silhouette, resulting in discomfort and inconvenience.
Solution
Sheer offers a patented three-layer dress designed to sculpt, lift, and smooth the body, eliminating the need for separate shapewear. The dresses incorporate a built-in bralette and a hidden shapewear liner to provide all-in-one support and shaping. The brand aims to provide a comfortable and convenient solution that enhances body confidence.
Target Audience
The primary target audience is women seeking comfortable and effective shapewear alternatives that enhance their body confidence and streamline their wardrobe.
Features
- Patented three-layer construction for integrated shaping and support
- Built-in bralette for added support
- Hidden shapewear liner for smoothing and sculpting
- Available in mini and midi dress styles
- Outer fabric is BlueSign Certified, ensuring environmental and employee safety
- Available in sizes XS-3X