This startup designs women's clothing with integrated support systems, utilizing premium performance fabrics to create built-in bras that shape, lift, and smooth the body. By eliminating traditional bra components, the clothing offers a streamlined fit that enhances comfort and simplifies the dressing process for women.
Funding
$500K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many women struggle with the discomfort and inconvenience of traditional bras, including visible straps, digging underwires, and the challenge of finding the right bra to match different outfits. This leads to dressing frustrations and limits wardrobe choices.
Solution
SheBird designs women's clothing with integrated "SheShaper" support systems, eliminating the need for separate bras. Their tops, dresses, and skirts incorporate built-in bras or body smoothers crafted from performance fabrics that shape, lift, and smooth the body. The SheShaper built-in bra offers wire-free support and a seamless fit, while the built-in body smoother extends to mid-thigh for gentle shaping. This approach simplifies dressing, enhances comfort, and provides a sleek silhouette without visible bra straps or hardware.
Target Audience
The primary target audience is women seeking comfortable, stylish clothing that eliminates the need for traditional bras and shapewear, offering a simplified and supportive dressing experience.
Features
- Integrated SheShaper built-in bras in tops and dresses for wire-free support, lift, and shaping
- SheShaper Built-in Body Smoothers in select dresses and skirts for gentle shaping from the bust to mid-thigh
- Performance fabrics that wick moisture, smooth the body, and prevent chafing
- Seamless integration of support systems for a sleek, hardware-free silhouette
- Pocketed cups in built-in bras to accommodate modesty pads, prostheses, or lightweight breast forms
- Wide, no-roll waistband in skirts with built-in SheLove shorts
- Adjustable straps on select dress styles for a customized fit
- Clothing sized based on bra band and cup size for a precise fit