Shay Media
Shay Shay Media is a sports and lifestyle media platform founded by Shannon Sharpe that produces original programming including Club Shay Shay, Club 520, and Humble Baddiest. The company distributes content across social channels including YouTube, Instagram, and X, and extends its brand through the EightyFour limited-edition apparel line.
- Media & Entertainment
- Commerce & Shopping
- Content & Publishing
- Software Only
- Creator / Creative Economy
Funding
Founders
Founder details are not available yet.
Product
Problem
Sports fans and culture enthusiasts lack a centralized destination where high-profile athlete perspectives, unguarded conversations, and lifestyle content converge. Traditional sports media outlets often prioritize breaking news over authentic, long-form storytelling, leaving audiences without a platform that celebrates both athletic achievement and cultural relevance in a single, engaging space.
Solution
Shay Shay Media is a sports and lifestyle media platform that brings together original programming, celebrity interviews, and cultural commentary under one roof. The platform hosts multiple shows, including Club Shay Shay, where Shannon Sharpe interviews top athletes and influencers; Club 520, featuring NBA champion Jeff Teague discussing sports and entertainment; and Humble Baddiest, a women-led talk show covering current events and lifestyle topics. Beyond video content, the company extends its brand through limited-edition apparel under the EightyFour label, creating a direct-to-consumer lifestyle component that complements its media offerings.
Target Audience
Primary audiences are sports fans, pop culture followers, and consumers of athlete-driven lifestyle content who seek authentic interviews and entertainment beyond traditional sports broadcasts.
Features
- Club Shay Shay interview series featuring prominent athletes, celebrities, and influencers discussing careers, challenges, and personal stories
- Club 520 podcast with NBA champion Jeff Teague and friends sharing insider stories and conversations with sports and music figures
- Humble Baddiest talk show with hosts Sharelle Rosado, Ashley Wheeler, and Alexis Stoudemire covering current events and women's topics
- EightyFour limited-edition apparel line with unique designs tied to the brand's sports and culture identity
- Multi-platform distribution across social channels including Facebook, X (Twitter), YouTube, and Instagram