Shareity is a challenge app that enables users to upload selfievideos, prompting brands to make donations to charities for each participant. This platform addresses consumer disengagement with traditional advertising by facilitating cause-aligned campaigns that enhance brand loyalty and community engagement through measurable participation metrics.
Funding
Funding not disclosed
Founders
Product
Problem
Many brands struggle to engage consumers effectively and gather first-party data due to consumer fatigue with traditional social media advertising. Collecting first-party data and building brand advocacy through social media channels remains a challenge.
Solution
Shareity provides a platform for brands to launch cause-aligned viral campaigns where users participate in challenges by uploading pictures or videos. Brands gain exposure and donate to charities for each participant, creating a peer-to-peer sharing effect. The platform offers a dedicated dashboard equipped with analytics and campaign statistics, including challenge acceptance rates, total shares, and engagement rates. Shareity also enables brands to motivate their community with rewards like gift cards, products, and vouchers to drive more traffic to in-person and online stores.
Target Audience
Shareity targets brands seeking innovative ways to engage consumers, collect first-party data, and build brand advocacy, as well as causes looking to raise money, attract new sponsors, and increase awareness.
Features
- Challenge acceptance via link or keyword text
- User-generated content (photo or video uploads)
- Brand exposure through GLAD™ (10-second animation)
- Donations triggered per participant
- The Network Effect™ for viral sharing
- Shareity Dashboard™ for campaign analytics and statistics
- Push-button community rewards (gift cards, products, vouchers)
- Integration into live/virtual events via keyword texting
- Social media integration with pre-populated content
- Integration into TV, radio, and print campaigns via QR/text