Shared Sweeps is a sweepstakes platform that finances and manages the legal complexities of promotional campaigns, allowing businesses to engage customers without upfront costs. By charging a percentage of the revenue generated from the sweepstakes, it enables companies to boost sales and acquire first-party data while minimizing financial risk.
Funding
Funding not disclosed
Founders
Product
Problem
Running sweepstakes can be complex and costly, involving legal compliance, prize procurement, and administrative overhead, which deters many businesses from using them as a marketing tool. The upfront investment and regulatory hurdles make it difficult for businesses, especially smaller ones, to leverage sweepstakes for customer engagement and data acquisition.
Solution
Shared Sweeps offers a platform that manages the entire sweepstakes process, from legal compliance and prize fulfillment to marketing and winner selection, allowing businesses to run promotional campaigns without upfront costs or complex logistics. By handling the financial risk and legal requirements, Shared Sweeps enables businesses to engage customers, acquire first-party data, and boost sales through sweepstakes. The company operates on a performance-based model, charging a percentage of the revenue generated from the sweepstakes, aligning its success with that of its clients.
Target Audience
Shared Sweeps targets businesses of all sizes, particularly e-commerce companies, non-profit organizations, and businesses seeking to expand their lead generation efforts.
Features
- Full sweepstakes management, including legal compliance, bonding, and registration
- Prize procurement and awarding
- Marketing support across email, SMS, organic social, and paid social channels
- Data collection and organization of sweepstakes entries
- Random winner selection by a federally regulated third-party agency
- Performance-based pricing model with no upfront costs