Shanti creates the “Negocios Confiables™” network that certifies small brick‑and‑mortar retailers in Mexico City based on safety and service standards. Certified businesses receive a trust badge, inclusion in an online directory, and weekly featured promotion, helping them attract more customers, increase foot traffic, and access exclusive marketing opportunities.
Funding
Funding not disclosed
Founders
Product
Problem
Many small brick‑and‑mortar businesses in Mexico City struggle to attract customers because they lack a recognizable reputation for safety and reliability, and they have limited channels to promote themselves to a wider audience.
Solution
Shanti builds a curated network called “Negocios Confiables™” that certifies physical stores meeting defined safety and service standards. Certified businesses receive a visible trust badge, inclusion in Shanti’s online directory, and promotion through weekly featured spots. The platform connects these businesses with consumers seeking safe, reliable places for everyday needs, helping them stand out in a crowded market. By aggregating a community of over 5,000 vetted merchants, Shanti creates a trusted ecosystem that encourages repeat visits and word‑of‑mouth referrals. Participants also gain access to exclusive partnership opportunities and marketing tools designed to increase foot traffic and sales.
Target Audience
Shanti targets small physical retailers, cafés, and service providers in Mexico City that have a storefront and want to improve their safety reputation and customer reach.
Features
- Certification process based on industry safety standards, visible signage, and customer‑service criteria
- Weekly “Negocio Destacado” spotlight that highlights selected members to thousands of users
- Online directory and mobile presence that showcases certified businesses to new customers
- Access to exclusive promotions, partnership deals, and sales‑boosting campaigns
- Community support tools such as emergency assistance coordination and safe‑waiting areas for customers